Joining Josh on the podcast today is Mark Lazarus of Lazarus Legal in Sydney, Australia. These attorneys delve into the challenges and triumphs of overseeing a small law practice, effective methods for acquiring the perfect client, and the significance of prioritizing mental well-being within the legal profession.
Show Notes
0:51 – Founding of Lazarus Legal
2:49 – Hiring New Staff
4:55 – Retainers + Client Payments
9:16 – Finding the Right Clients
11:49 – Pitching for New Clients
14:33 – Navigating Pricing + Fees with Clients
17:54 – Dealing with Inflation
20:10 – The Value of Small Law Firms
20:58 – Sponsored by Gerben IP
22:47 – How to Generate Work at a Law Firm
24:36 – Building Relationships via Social Media
26:01 – The Importance of Doing Good Work
26:55 – Mark’s Marketing Methods
29:03 – Become the News Source
31:37 – Don’t Worry Until You Need To
32:50 – Looking After Your Mental Health
35:05 – Habits to Protect Your Personal Life
About Mark Lazarus
Mark Lazarus is a seasoned Australian and UK qualified lawyer with 15+ years of diverse legal experience. During his six years as the Legal Director at Monster Energy EMEA in London, Mark managed a team, handled global agreements with bottlers like Coca-Cola, negotiated athlete promotion and endorsement agreements and navigated complex regulatory issues. He actively engaged in international conferences, shaping energy drink regulations.
After leaving Monster in 2017, Mark joined Lazarus Legal in Sydney Australia, providing an “Advisor-on-Tap” / ‘external in-house counsel’ service to startups, scaleups and creatives across food and beverage, health, wellness, beauty, leisure and tech industries, to name just a few. His transparent advice and flexible fee structures have fostered strong client relationships. Mark is also a former Australian Barrister, with over three years of practice in commercial, IP, licensing, property and contractual disputes.
Connect with Mark Lazarus:
If you have any questions about starting or running a law practice, feel free to send me an email at josh@joshgerben.com or jgerben@gerbenlawfirm.com.
You can also follow the show on YouTube, LinkedIn, and Instagram.
Josh Gerben is a nationally recognized trademark attorney and sought-after thought leader for the national news media. In 2008, Josh founded Gerben IP, a boutique intellectual property firm, with the goal of providing businesses, individuals, and their attorneys with a way to protect their growing brands with the help of experienced attorneys, and without breaking the bank.
Sponsor Information:
This episode is brought to you by Gerben IP, a premier boutique law firm specializing in intellectual property. While primarily focusing on trademark law, Gerben IP also offers expert assistance for copyright and patent matters. Its team of dedicated attorneys serves clients across all 50 states in the U.S. and in over 30 countries worldwide, ensuring comprehensive protection for your innovations and creative assets.