In this episode, Josh welcomes Eric Proos, founder and principal of EJP Law, to discuss his journey from insurance defense attorney to establishing his own successful firm. Throughout the episode, Eric emphasizes the pivotal role of documenting repeatable processes in building a scalable law practice.
Together, Josh and Eric explore how efficient systems can elevate a small practice into a thriving, scalable business. Whether you’re a solo practitioner or part of a growing firm, this episode delivers valuable insights on achieving sustainable growth and enhancing client value through strategic process documentation.
Show Notes
0:00 – Intro
0:39 – Meet Eric Proos
2:04 – About Eric’s Legal Career
3:32 – The Interplay Between Law and Business
5:54 – The Secret to Client Development
7:49 – Law Firm Growth
8:34 – Increasing the Value of Your Law Firm
9:25 – Exiting a Law Practice
10:30 – Deciding What Legal Services to Offer
12:02 – Figuring Out Your Firm’s Workflow
12:47 – Creating Systems and Processes for Expansion
14:28 – Testing Your Systems and Processes
15:44 – Client Development Through Google AdWords and Social Media Advertising
18:05 – This Episode Sponsored by Gerben IP
19:32 – Focusing on Referrals for Client Development
21:17 – Hiring for Your Law Firm
23:19 – Finding the Right Fit for Your Firm When Hiring
25:49 – Fostering a Drive to Learn with Team Employees
26:19 – Creating Value for Your Network
27:16 – Networking Events for Young Associates
28:50 – Referrals Take a Long Time
30:30 – Developing Relationships and Building Your Network
35:04 – What is the Best Part of Starting Your Own Firm?
36:21 – Have a Vision and Goals for the Future of Your Firm
38:37 – Outro Ad
About Eric Proos
Eric was inspired to pursue a career in law after experiencing his family’s struggles following a traumatic workplace shooting that resulted in the death of his mother when he was four. The incident caused significant emotional and financial hardship, and many lawyers refused to take on their case, deeming it too difficult or unwinnable.
This experience motivated Eric to attend law school with the goal of helping others navigate complex legal issues. Now, as a lawyer, he concentrates in tackling challenging deals and transactions, simplifying them for his clients, and ensuring they are well-informed to make the best decisions.
Connect with Eric Proos on LinkedIn or visit his website.
If you have any questions about starting or running a law practice, feel free to send me an email at josh@joshgerben.com or jgerben@gerbenlawfirm.com.
You can also follow the show on YouTube, LinkedIn, and Instagram.
Josh Gerben is a nationally recognized trademark attorney and sought-after thought leader for the national news media. In 2008, Josh founded Gerben IP, a boutique intellectual property firm, with the goal of providing businesses, individuals, and their attorneys with a way to protect their growing brands with the help of experienced attorneys, and without breaking the bank.
Sponsor Information:
This episode is brought to you by Gerben IP, a premier boutique law firm specializing in intellectual property. While primarily focusing on trademark law, Gerben IP also offers expert assistance for copyright and patent matters. Its team of dedicated attorneys serves clients across all 50 states in the U.S. and in over 30 countries worldwide, ensuring comprehensive protection for your innovations and creative assets.