In this episode of The Josh Gerben Show, Josh is joined by Andrew Zihmer, Vice President of Zihmer Law Firm, where they discuss Google AdWords and digital marketing for attorneys and law firms.
Andrew manages marketing and sales for the Pittsburgh-based estates and trusts firm, which is owned by his wife, Tracy Zihmer, Esq.
Show Notes
0:00 – Intro
0:35 – Meet Andrew Zihmer & Zihmer Law Firm
3:49 – Making Google AdWords Work
6:55 – Difference Between Google & Meta Marketing
8:14 – Benefits of Facebook Marketing
9:04 – Investing in Social Marketing
10:29 – Choosing the Right Keywords
12:25 – Tracking the Marketing Funnel
14:24 – Email + SMS Marketing
18:36 – Good Marketing Helps Sales
21:19 – This episode sponsored by Gerben IP
22:16 – Speeding Up Sales
23:51 – Market Expansion
26:32 – Hiring the Right People
31:14 – You Can’t Be Everything to Everybody
36:36 – AI for Law Firms
40:17 – Wrap-Up
43:55 – Outro Ad
About Andrew Zihmer
Andrew Zihmer is the Vice President of Zihmer Law Firm. In his day to day role, Andrew handles all marketing and sales aspects of the estates and trusts law firm. He works closely with his wife, Tracy Zihmer (owner of the law firm) on leading their team, developing systems and processes, and working on the future of the firm.
Additionally, Andrew has taken his years of experience in Zihmer Law Firm and has brought it to others with the creation of Vertex League in 2023. Vertex League is the premier coaching and mastermind group for estate planning law firm owners. When Andrew isn’t working in one of his businesses, he can be found traveling with Tracy, their two children, and two dogs.
Connect with Andrew Zihmer
• Tiktok
• Youtube
• Free Facebook Group for Estate Planning Lawyers
• Vertex League Mastermind and Coaching Group
If you have any questions about starting or running a law practice, feel free to send me an email at josh@joshgerben.com or jgerben@gerbenlawfirm.com.
You can also follow the show on YouTube, LinkedIn, and Instagram.
Josh Gerben is a nationally recognized trademark attorney and sought-after thought leader for the national news media. In 2008, Josh founded Gerben IP, a boutique intellectual property firm, with the goal of providing businesses, individuals, and their attorneys with a way to protect their growing brands with the help of experienced attorneys, and without breaking the bank.
Sponsor Information:
This episode is brought to you by Gerben IP, a premier boutique law firm specializing in intellectual property. While primarily focusing on trademark law, Gerben IP also offers expert assistance for copyright and patent matters. Its team of dedicated attorneys serves clients across all 50 states in the U.S. and in over 30 countries worldwide, ensuring comprehensive protection for your innovations and creative assets.