In this episode of the podcast, Josh sits down with Mike Montali, co-founder of Harbor Compliance for a chat about content marketing and SEO marketing strategies, the significance of forming strategic partnerships, and how to stay ahead in a rapidly evolving digital environment.
The pair also talk about Harbor Compliance’s solution designed to simplify compliance with the Corporate Transparency Act.
Episode 42 of The Josh Gerben Show is packed with practical advice and insights, making it a must-listen for both attorneys looking to expand their client list and business owners seeking growth strategies.
Show Notes
0:00 – Intro
0:39 – Meet Mike Montali
1:49 – About Harbor Compliance
3:54 – Finding a Niche in an Industry
4:56 – The Joy of Your First Sale
5:27 – Experimenting with Marketing Tactics
6:37 – Building a Business Through Content Marketing
7:51 – Using SEO to Scale Your Client Base
9:09 – Building Authority to a New Website
9:40 – Networking to Share Content and Get Links
10:52 – Should You Use a Writer for Technical Content?
13:46 – Keeping Information Current on a Website
15:34 – This Episode Sponsored by Gerben IP
16:40 – Reviewing Content vs Drafting Content
18:06 – The 2024 Corporate Transparency Act (CTA)
18:56 – Natural Expansion of Your Business’ Niche
20:06 – Harbor Compliance’s Solution for CTA Compliance
24:06 – The Ability to Pivot a Business
25:12 – How Experience = Trust
25:44 – Dealing with Changes in Digital Marketing
28:14 – Finding the Most Effective Spot to Reach a Potential Client
29:21 – Establishing Partnerships with Other Businesses
30:32 – The Importance of Being Selective with Partnerships
34:32 – Outro Ad
About Mike Montali
Mike Montali is co-founder and CEO of Harbor Compliance, a leading provider of business compliance solutions for businesses and nonprofits. Harbor Compliance simplifies government regulations through its proprietary software platform for some of the largest organizations in the country to fast-growing startups. In his free time, Mike volunteers as a business startup mentor.
Find out more about Harbor Compliance’s beneficial ownership reporting solution and put your Corporate Transparency Act compliance on autopilot today.
Connect with Harbor Compliance on Social Media:
- https://www.linkedin.com/company/harbor-compliance
- https://www.facebook.com/HarborCompliance/
- https://www.linkedin.com/company/labyrinth-inc
- https://www.facebook.com/labyrinthinc/
If you have any questions about starting or running a law practice, feel free to send me an email at josh@joshgerben.com or jgerben@gerbenlawfirm.com.
You can also follow the show on YouTube, LinkedIn, and Instagram.
Josh Gerben is a nationally recognized trademark attorney and sought-after thought leader for the national news media. In 2008, Josh founded Gerben IP, a boutique intellectual property firm, with the goal of providing businesses, individuals, and their attorneys with a way to protect their growing brands with the help of experienced attorneys, and without breaking the bank.
Sponsor Information:
This episode is brought to you by Gerben IP, a premier boutique law firm specializing in intellectual property. While primarily focusing on trademark law, Gerben IP also offers expert assistance for copyright and patent matters. Its team of dedicated attorneys serves clients across all 50 states in the U.S. and in over 30 countries worldwide, ensuring comprehensive protection for your innovations and creative assets.