In this episode, Josh sits down with Jeffrey Pomeranz, founder and principal of Pomeranz Law. Throughout the conversation, they talk about the benefits of using LinkedIn as an attorney, why understanding the business of law is so important, and touch on the work-from-home debate.
The pair also discuss why founding attorneys should consider purchasing office space instead of renting for their law practice and what kind of benefits real estate investment can provide service-based businesses.
Show Notes
0:00 – Intro
0:37 – Meet Jeffrey Pomeranz
0:58 – Why Jeff Started His Firm
1:41 – Learning the Technicalities of Practicing Law
2:19 – Questions Every Law Firm Owner Asks
3:13 – Finding Clients in the Beginning
4:47 – Engaging Your First Client
6:40 – How to Use LinkedIn as an Attorney
7:58 – What is Good Content?
12:34 – Working from Home vs. the Office
16:04 – Engaging with Comments on LinkedIn Content
16:54 – ROI on Using LinkedIn
19:07 – Purchasing Office Space for Your Law Practice
19:58 – Tax Deductions for Service Based Businesses
20:52 – Owning Office Space Means Your Rent Won’t Go Up
22:42 – Working with SBA Loans
24:23 – This Episode Sponsored by Gerben IP
25:22 – Renovations to Office Space
26:13 – Considerations for Renting Offices in Your Building
28:33 – Hosting Events for Other Business Owners
32:28 – Planning an Office Layout
34:39 – Real Estate Will Diversify Your Portfolio
36:05 – Factor Depreciation into Your Real Estate Value
39:11 – Why Understanding the Business of Law is so Important
40:18 – Nothing Beats Being Your Own Boss
45:30 – Outro Ad
Visit https://joshgerben.com/ to learn more.
About Jeffrey Pomeranz
Jeffrey Pomeranz serves as the principal of Pomeranz Law PLLC, which he founded in 2018. Pomeranz Law focuses on providing fractional general counsel services to high-growth companies and represents clients across a wide variety of industries.
Before founding the firm, Jeffrey served as Senior Vice President, Legal & Compliance, and General Counsel of Mortgage Connect, LP. He also served as Counsel, Transactions for Altisource Portfolio Solutions S.A. (NASDAQ: ASPS) beginning in 2013, and was based in the company’s C-Suite in Luxembourg City, Luxembourg. Jeffrey began his career with Mainline Information Systems, Inc. as an in-house attorney.
Connect with Jeffrey Pomeranz on LinkedIn or visit the Pomeranz Law website.
If you have any questions about starting or running a law practice, feel free to send me an email at josh@joshgerben.com or jgerben@gerbenlawfirm.com.
You can also follow the show on YouTube, LinkedIn, and Instagram.
Josh Gerben is a nationally recognized trademark attorney and sought-after thought leader for the national news media. In 2008, Josh founded Gerben IP, a boutique intellectual property firm, with the goal of providing businesses, individuals, and their attorneys with a way to protect their growing brands with the help of experienced attorneys, and without breaking the bank.
Sponsor Information:
This episode is brought to you by Gerben IP, a premier boutique law firm specializing in intellectual property. While primarily focusing on trademark law, Gerben IP also offers expert assistance for copyright and patent matters. Its team of dedicated attorneys serves clients across all 50 states in the U.S. and in over 30 countries worldwide, ensuring comprehensive protection for your innovations and creative assets.