In this episode of The Josh Gerben Show, Josh is joined by Joe Di Salvo, founder of Di Salvo Howard. The pair discusses Joe’s fascinating legal career from becoming the youngest partner at McCarter & English, to going in-house for Vitamin Water, to founding a niche law firm.
Show Notes
0:00 – Intro
0:47 – Meet Joe Di Salvo
1:06 – How Joe Became a Lawyer
2:17 – The Shift from District Attorney to Biglaw
3:16 – Becoming Partner, to Resigning to go in-house for Vitamin Water
6:50 – Selling Vitamin Water to Coca-Cola
10:28 – Measuring Success in Large Institutions
12:25 – Joe on Starting His Own Firm & Finding a Niche
19:45 – Offering High Touch Legal Services
21: 45 – This Episode Sponsored by Gerben IP
22:58 – Working with Other Firms for Specialized Legal Services
25:30 – Building a Team of Attorneys
26:32 – Hiring the Right People
30:15 – Managing Client Expectations as a Shared GC
33:59 – Finding Ways to Recharge Your Batteries
34:42 – Teaching at NYU
42:56 – What Does Retiring Look Like as a Law Firm founder
46:21 – Wrap-Up
47:11 – Outro Ad
About Joe Di Salvo
Joe Di Salvo is the founder of Di Salvo Howard, a boutique law firm that primarily serves as general counsel to a private equity fund, that focuses exclusively on lower- and middle-market, highly-branded consumer products in a variety of retail categories.
Prior to founding his firm, Joe spent time at McCarter & English, as well as general counsel for Glaceau Inc. Joe currently pulls double duty, as both the managing partner at Di Salvo Howard and an adjunct professor at NYU.
Connect with Joe Di Salvo on:
If you have any questions about starting or running a law practice, feel free to send me an email at josh@joshgerben.com or jgerben@gerbenlawfirm.com.
You can also follow the show on YouTube, LinkedIn, and Instagram.
Josh Gerben is a nationally recognized trademark attorney and sought-after thought leader for the national news media. In 2008, Josh founded Gerben IP, a boutique intellectual property firm, with the goal of providing businesses, individuals, and their attorneys with a way to protect their growing brands with the help of experienced attorneys, and without breaking the bank.
Sponsor Information:
This episode is brought to you by Gerben IP, a premier boutique law firm specializing in intellectual property. While primarily focusing on trademark law, Gerben IP also offers expert assistance for copyright and patent matters. Its team of dedicated attorneys serves clients across all 50 states in the U.S. and in over 30 countries worldwide, ensuring comprehensive protection for your innovations and creative assets.